Effective Date: July 27, 2026
Last Updated: August 6, 2026
ELDERBERRY PHARMACY INC., doing business as ABC Drugs (“ABC Drugs,” “we,” “our,” or “us”), operates the website located at https://abc-drugs.com/ (the “Site”).
Protecting the privacy, confidentiality, and security of our patients and website visitors is one of our highest priorities. This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through our website and online pharmacy services.
When information qualifies as Protected Health Information (PHI), our practices are governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), its implementing regulations, and all other applicable federal and New York State laws.
By accessing or using this Site, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We collect information in two primary ways:
- Information you voluntarily provide to us.
- Information collected automatically through your use of our website.
The information we collect depends on how you interact with our Site and the services you request.
A. Information You Voluntarily Provide
When you submit information through our website—including prescription refill requests, prescription transfer requests, contact forms, insurance assistance requests, or general inquiries—you may provide information such as:
- Full name
- Telephone number
- Email address
- Prescription information
- Medication information
- Insurance information
- Healthcare-related questions
- Any additional information voluntarily submitted through our online forms
We collect only the information reasonably necessary to respond to your request, communicate with you, and provide pharmacy-related services.
Please do not submit information that is unnecessary for the purpose of your request.
B. Information Collected Automatically
Like most modern websites, we automatically collect certain technical information when you visit our Site.
This information may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time and date of access
- Referral source
- Session duration
- Website interaction statistics
- General geographic location derived from your IP address
This information generally does not directly identify you and is used to improve website functionality, security, performance, and user experience.
C. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to improve your browsing experience, understand how visitors use our website, and evaluate the effectiveness of our educational content and marketing efforts.
These technologies may include:
- Cookies
- Web beacons
- Pixel tags
- Local storage
- Similar tracking technologies
We currently use or may use services such as:
- Google Analytics
- Google Tag Manager
- Google Ads Conversion Tracking
- Meta (Facebook) Pixel
These services help us:
- Understand website usage
- Improve website performance
- Analyze visitor behavior
- Measure advertising effectiveness
- Improve patient communications
Most web browsers allow you to refuse or delete cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of our Site.
2. How We Use Your Information
We use the information we collect to operate our pharmacy services and improve your experience with ABC Drugs.
Depending on the circumstances, your information may be used to:
- Process prescription refill requests
- Process prescription transfer requests
- Respond to customer service inquiries
- Coordinate pharmacy services
- Verify insurance information when requested
- Communicate regarding prescription status
- Improve our website functionality
- Improve user experience
- Analyze website traffic
- Develop patient education resources
- Measure community outreach initiatives
- Evaluate digital marketing campaigns
- Detect security incidents
- Prevent fraud or misuse of the Site
- Comply with applicable legal and regulatory obligations
We use information only for legitimate business, healthcare, and legal purposes.
3. Sharing and Disclosure of Information
ABC Drugs respects your privacy.
We do not sell, rent, lease, or trade your personal information or Protected Health Information.
Information may be disclosed only when necessary to provide pharmacy services, comply with legal obligations, or operate our business.
HIPAA-Compliant Service Providers
We may share information with carefully selected third-party vendors that assist us with:
- Secure website hosting
- Website maintenance
- Online forms
- Technical support
- Website analytics
- Prescription request processing
- Business communications
Where required, these providers are contractually obligated to safeguard your information and comply with applicable privacy laws.
Healthcare Providers and Insurance Companies
When necessary to provide pharmacy services, we may share relevant information with:
- Prescribing physicians
- Healthcare providers
- Hospitals
- Medical practices
- Insurance companies
- Pharmacy Benefit Managers (PBMs)
This information is shared solely for purposes such as:
- Prescription verification
- Prior authorization
- Insurance processing
- Medication coordination
- Pharmacy operations
Legal Requirements
We may disclose information when required or permitted by law, including:
- Federal law
- New York State law
- Court orders
- Government investigations
- Public health reporting obligations
- Law enforcement requests when legally authorized
4. Protected Health Information (HIPAA)
Certain healthcare-related information you provide may constitute Protected Health Information (“PHI”) under HIPAA.
ABC Drugs complies with all applicable HIPAA requirements, including:
- HIPAA Privacy Rule
- HIPAA Security Rule
- HIPAA Breach Notification Rule
We maintain administrative, technical, and physical safeguards designed to protect PHI from unauthorized access, disclosure, alteration, misuse, or destruction.
Please note that submitting information through our website does not replace secure communications with your healthcare provider or pharmacist when discussing urgent medical matters.
5. Data Security
Protecting your information is fundamental to our business.
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information and Protected Health Information from unauthorized access, disclosure, misuse, alteration, or destruction.
Our safeguards include, where appropriate:
- SSL/TLS encrypted communications
- Secure hosting environments
- Role-based access controls
- Routine software maintenance
- Security monitoring
- Access logging
- Limited employee access based on job responsibilities
While we take reasonable steps to safeguard your information, no method of transmitting information over the Internet or storing electronic information can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.